Karim Benzema makes his first Tech investment by joining Trendex
The French-American startup that brings fans closer to the talents of tomorrow
- Karim Benzema becomes ambassador and investor of Trendex
- Created in 2021, Trendex is supported by Y Combinator
- The app already has 150 talents and over 30,000 users.
Paris, April 13, 2023 – Karim Benzema, French international soccer player and reigning Ballon d'Or winner, becomes Trendex ambassador. A French-American platform supported by Y Combinator, Trendex has developed an app dedicated to official fan clubs and privileged access to talent, allowing fans to support and follow the stars of tomorrow from their very beginnings.
As brand ambassador, Karim Benzema will join the company's founders in presenting Trendex's vision and its role in identifying, mentoring, supporting, and promoting young talents with high potential, whether they are athletes, artists, or content creators.
This is Karim Benzema's first collaboration with a technology startup.
“Throughout my career, I have had to work hard to earn every victory. Trendex's mission is to enable fans to be part of the journey of the next generation of talent, supporting them directly and giving them the chance to succeed. It's an ambitious challenge that I have decided to take on with them...” Karim Benzema
A few weeks ago, Rudy Gobert, French international basketball player in the NBA, also joined Trendex as a talent supporting the platform.
A new relationship between talents and their fans
Launched in late 2021, Trendex is an app that reinvents the relationship between talent and their fans. It allows users to join the official fan clubs of artists, athletes, and content creators, and to support the development of their careers through a direct and engaged relationship.
By joining fan clubs for emerging or established talents, users actively participate in highlighting promising personalities in fields as varied as sports, music, social media, and cinema. Trendex also allows users to follow their favorite talents on a daily basis and participate in exclusive experiences, events, and rewards related to their careers.
Thanks to Trendex, fans can experience their passion in a more immersive way, interact with other enthusiasts, and access unique privileges such as autographed items, meet-and-greets, and exclusive events.
A rapidly growing platform
With more than 150 talents under contract, ranging from promising young hopefuls to international stars, and more than 30,000 users showing +30% growth each month, Trendex is backed by leading investors, including the prestigious Y Combinator, as well as major entrepreneurs in tech and entertainment.
Every week, new talents from various disciplines, including soccer and basketball, join the platform. Among them are renowned athletes such as Yoann Makoundou, Renato Sanches, Ronald Araùjo, and Jesse Lingard, as well as promising young talents such as Lisandru Olmeta and Nadir Hifi, whose careers are closely followed by their communities.
About Trendex
Launched in 2021 by Andrea Bonapersona, Nicolas Alfonsi, and Jean-Joseph Mariani, Trendex allows fans to get closer to the talents of tomorrow by joining their official fan clubs and participating in unique experiences. The app redefines the relationship between talents and their fan base by creating a direct link based on support, proximity, and community engagement.
Trendex now has more than 150 talented employees and 30,000 rapidly growing users, and is backed by renowned investors from the tech and entertainment industries.
