Sébastien Borget is a figure of innovative French tech. He co-created The Sandbox, a virtual game in the metaverse and future French unicorn. He advocates for a free ecosystem with unlimited growth prospects.

"I am convinced that within 10 years, the digital economy related to totemized assets, especially NFTs, will overtake the real world economy." Welcome to the world of Sébastien Borget, co-founder and COO of Sandbox, a future unicorn in the metaverse. In November 2021, the company raised $93 million in funding from investors led by Japanese mobile giant SoftBank. The game has also attracted more than 50 partners, including Atari, hip-hop star Snoop Dogg and most recently Warner Music Group in January 2022. As of the beginning of this year, Sandbox is an international company, based in Hong Kong, with an estimated currency valuation of over $2 billion. In the land of avatars, Sébastien Borget is king.

Early adopter

This is the story of a serial entrepreneur who has been working in the field of entrepreneurship for 14 years. This 37-year-old engineer - a graduate of Télécom SudParis - has co-founded three companies with his sidekick Arthur Madrid in the world of new technologies, including the last 10 years in video games. "I am an early adopter, a pioneer in new technologies. In 2017, I observe blockchain and NFTs sold on marketplaces. My idea? Combine UGC and NFTs to launch a 3D version of Sandbox for players to monetize their 3D assets," says the young executive. As a result, Sandbox has become one of the most successful games in the crypto world.

It is a dynamic virtual world where players can build and create their own NFT. The concept created by the two entrepreneurs stands out on the market. It allows players to become creators. It has 40 million downloads and 70 million pieces of content have been created by players. "The success is due to the time spent and the content generated by the creators that attracts new players and creates monetization. We were frustrated that we couldn't reward these creators beyond visibility (social recognition) to the community. This creates a problem with retention and long-term commitment. We advocate for a more virtuous system," argues Sebastien Borget.

Building on its success, the platform brings together more than 2 million accounts with a wallet, a currency (the Sand) that is among the top 30 cryptocurrencies, a committed community of artists, more than 50 studios with architects, fashion architects, agencies that accompany brands to take a position in the metaverse.

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